How to Estimate Your Site’s Worth


When it comes to owning and running a website, there are several factors that determine how much it is worth and how much potential money can be made from it. This article will discuss 10 factors that can help you in estimating how much your website is worth and what to focus on the most.

One of the most important things is page views. Without page views and traffic, your website will ultimately be useless and you will get nowhere fast.

Along with page views, having quality traffic means more money. If you have great content on your website, and you have people looking to spend the money they have, you will most certainly be able to obtain more cash in the long run.

A term called RPM also plays a huge part in the worth of your website. RPM means revenue per minute and is basically a formula that determines how much money you can make per amount of people that visit your site. This is all a correlation to the amount of traffic you get to your site.

When dealing with RPM, having low RPM could mean a range of $0.25 – $1.00, average RPM could mean $1.00 – $2.00, while high RPM is $3.00+. If you can keep the people coming to your site in droves, and have affluent amounts in page views, you should have no problem getting the money that your site deserves. Basically, the main formula that needs to be remembered and considered is: Site’s worth = RPM * (Page Views / 1000) * 12 months. This is a great piece of math that can help determine where you need to work on, how often your site is making money, and how successful your site may be able to be in the long run.

At the end of the day, these are just some of the barebones facts to remember and look at when trying to estimate the value of your website. Once you start getting into more concrete factors like ad revenue, social media marketing, and even branching out to other domains, you will begin to see even more money than you could possibly imagine. Start slow, get your original website to a high worth, and then you will see the sky is truly the limit. Remember, it is all about page views and what you can market to your public that determines how successful you can truly be.

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