One of the best elements that rules customer involvement, and engaging customers, is responsive designs. A more modern and sleek design definitely gets the word, and your point, across better than a stale and unresponsive layout and GUI. Some of the best applications and websites in the world have a more youthful approach to their layout and design. When your design is responsive, some people even feel a need to navigate the website and become more involved in the address itself. This definitely improves SEO as it reaches a wider range of people and can even convert people to join Facebook and Twitter to be more involved.
One of the main reasons people take the time to improve on mobile friendliness is because they know more and more people are becoming connected while on the go. Few people use their computers for social media and forum interaction anymore, but are doing it on the go more than ever. When you take the time to create an SEO-enriched website that can also adapt to the ever-growing manipulation of smartphones, you do yourself and your customers a great service. People are using their mobile phones for internet browsing and user interaction more than ever; the faster companies and businesses realize this the better.
User engagement is something that many people take note of but do not properly utilize. For instance, websites can be as responsive as they want but if you do not have anything that actively engages the customer, you run the risk of having them go elsewhere where they can find that engagement. When you engage the customer in a way that makes them feel they are a part of the website, they feel more inclined to spend money. It shows that that you care enough, and value their opinion enough, that their choices and responses influence how the website reacts and the actions literally have an impact on the service.
At the end of the day, websites are created and applications are built in order to drive traffic and increase sales. Mobile friendliness is by far the driving force of this generation and is what will set you apart from the competition all across the world. Whether you are someone that frequencies Facebook or uses Twitter on a daily basis, it is important to make your designs as responsive as you would want if you were a customer.