There are many ways that search engines measure the relevancy of a page to rank that page is search results, and therefore, there are just as many ways to improve SEO. One of the key things that sites can do to improve SEO though is to improve page load speed. Analytics and web crawlers are frequently measuring Time To First Byte – or how quickly a page loads, to determine how high it will rank in search results, and the faster the page loads the higher it can rank for SEO. Here are four fast ways to improve page load speed for SEO:
- Enable Gzip Compression
You can set up your page speed optimizations to allow Gzip compression. Gzip Compresses webpage and data before sending it over the browser, which has the benefit of dramatically reducing transfer time by decreasing file size. Because the transfer time is reduced, the page loads much faster. If you don’t already have Gzip compression enabled, absolutely do so to improve your page load speed.
- Use Content Delivery Network
A content delivery network, or CDN, provides alternative servers for users to download resources based on geography. This reduces load time, because static content is delivered to the user from the closest server node, which reduces latency by shortening the distance that the data has to travel. This guarantees a faster load time, and provides the fastest site usage by getting data where it needs to go quickly
- Use Browser and Server Caching
A web cache is an information technology for the temporary storage of web documents, such as HTML pages or images that reduces bandwidth usage, server load, and / or perceived lag in loading pages. A web cache system stores copies of documents passing through it, and subsequent requests to access the same information can be satisfied from that cache of HTML pages or information if certain criteria and conditions are met. What that means to web browsing is that entire page doesn’t necessarily have to be accessed each time a person looks at it – it can be loaded faster by utilizing a cache, in which the information is already available and doesn’t have to be retransmitted. It is possible to significantly improve your SEO via caching
- Minify JS, CSS, and Image Size
Whenever possible, reduce the size of these types of files. Much like zip files and file compression, the smaller a file is the faster it can be transmitted, which improves the load time of the site, and can significantly improve your SEO through rapid data transmission.