Search Engine optimization allows sites to be ranked and indexed by web browsers according to their relevancy – when a person searches for you product, how will your site rank? The higher a site ranks in SEO, the more traffic a site will enjoy. In fact, the vast majority of google users won’t even go past the first page of search results, so SEO is vital. However, no matter how relevant or good your content is, there are many other factors that contribute to its SEO. Here are 3 things you can do to improve SEO immediately:
- Renew Domain for 10 Years
Google and other browsers put a very high priority on trust and legitimacy. Most spam sites don’t last more than a year; sites with longevity achieve higher trust scores, and more legitimacy. By renewing your domain name for years at a time, you ensure that you keep your domain name, build longevity, and increase your trust scores, thus ranking higher in SEO. Plus, just by renewing your domain for a long period of time, your trust score automatically increases, boosting your SEO.
- Switch to a Faster Webhost
Google and other browsers now rank Time to First Byte, or TTFB, in their analytics for search engine optimization. The faster a web page loads, the smaller the Time to First Bite measurement is, and that increases rankings with search engine optimization. There are many ways to reduce Time to First Bite, including compressing files and utilizing caching, discussed below, but simply switching to a faster webhost can also significantly improve your websites load speed, thus reducing bounce rate and improving SEO. Plus, using a faster webhost improves overall functionality – caching and reducing file size only helps some parts of the website, but utilizing a faster web host allows the entire site to perform better, load faster, be more responsive to users, and improves SEO.
- Use Browser Caching
Browser caching stores webpage resource files on a local computer when a particular user utilizing that computer visits a webpage. This creates expires headers that tell the browser whether a page needs to be requested from the source (i.e. obtained directly through the site source) or if it can be retrieved from the cache, reducing load time. Ultimately, this can be leveraged to improve SEO because improving a sites load time improves functionality, reduces bounce rates, and improves Time to First Bite, or TTFB, which is a significant factor in ranking in ranking a site for SEO.